Top 5 iOS Consumer Finance Apps in Europe: Q1 2025 Performance

In the first quarter of 2025, the iOS consumer finance app market in Europe showcased diverse trends in downloads, revenue, and active user engagement. Here's a look at the performance of the top 5 apps, based on data from Sensor Tower.

Finanzguru - Konten & Verträge from dwins GmbH saw fluctuations in its weekly revenue, peaking at around $174K in early January and closing the quarter at nearly $120K. Despite a decline in weekly downloads from 32K to 14K, the app maintained a robust user base, with active users hovering around 730K.

Outbank: Intelligent Banking experienced a notable spike in revenue, reaching approximately $188K in early March, before settling at $6.6K by the end of the quarter. Weekly downloads remained low, with a slight dip from 536 to 200, while active users showed a minor decrease, ending at 4.7K.

Finary: Budget & Money Tracker maintained a consistent revenue stream, starting at $30K and closing at $47K. Downloads saw a significant increase towards the end of the quarter, rising to 12K in the last week, while active users grew from 88K to over 102K.

Splitwise demonstrated steady revenue growth, with figures climbing from $13K to $17K by quarter's end. Downloads remained strong, rising from 65K to 46K, and active users showed resilience, increasing to over 1.7M.

Lastly, YNAB had a stable quarter with minor fluctuations in revenue, starting at $8K and ending at $8.2K. Downloads witnessed a gradual decline from 5K to 2.3K, while active users remained consistent, closing at 30K.

For more detailed insights and analysis on these trends, visit Sensor Tower.